The Ground Marketing Course Curriculum

Here's a sneak peek of how the course looks inside

  • 1

    DO THIS FIRST!

    • START HERE
  • 2

    Unit ONE - Introduction

    • Introduction To Your Ground Marketing Course
    • The Ground Marketing Challenge
    • Facebook Group & Sign - Up Sheet
  • 3

    Unit TWO - Finding Locations To Do Ground Marketing

    • Understanding & Doing The Community Research
    • Radius Check
    • RECAP
    • Example of Community Research
    • Example of a Radius Check
  • 4

    Unit THREE - Fitness Facilities

    • Ground Marketing To Fitness Facilities
    • Walking Into Fitness Facilities
    • Calling Fitness Facilities
    • Don't Forget
    • Walking Into Gyms and Calling Scripts
  • 5

    Unit FOUR - Children Centers

    • Getting Into Day Cares
    • Getting Into Private Schools
    • Getting Into Pediatric Medical Offices
    • Power Point Packet To Know What To Do & Say During Presentations At Day Cares/ Schools
    • Script for Day Cares
    • Script for Ground Marketing to Pedo Offices
  • 6

    Unit FIVE - Seniors

    • Ground Marketing To Senior Living Facilities
    • Getting Into Senior Living Facilities
    • Essential Marketing Tips For Seniors
  • 7

    Unit SIX - Apartments

    • Ground Marketing To Apartments
    • Walking Into Apartments
    • Calling Apartments
    • Essential Reminders
    • Calling Apartment During COVID-19
  • 8

    Unit SEVEN - Local Community Stores

    • Ground Marketing To Your Local Stores
    • Getting Into Larger (Corporate) Stores
    • Getting Into Pharmacies & Specific Stores
    • S.T.E.A.L.T.H.
    • How To Call Stores & Get Your Foot In Their Doors Script
    • S.T.E.A.L.T.H. Script
    • Calling Small Businesses (Stores) During COVID
  • 9

    Unit EIGHT - Medical Locations

    • Introduction To Medical Locations
    • 5 Things You Must Look For When Doing Community Research
    • Getting Into Medical Locations
    • Tips & Pointers
    • Script for Medical Locations
  • 10

    Unit NINE - Restaurants

  • 11

    Unit TEN - Federal Locations

    • Getting into City Hall
  • 12

    Creating & Building Pipelines

    • Building Pipelines In Your Community
    • Building Pipelines with Banks
    • Building Pipelines with Coffee Shops
    • Building Pipelines with Realtors
    • Building Pipelines with Hotels
    • Building Pipelines with Health & Wellness Spas
    • Pipeline Reminders
    • Pipeline Script for Banks
    • Pipeline Script for Coffee Shops
    • Pipeline Script for Realtors
    • Pipeline Script for Hotels
    • Pipeline Script for Health & Wellness Spas
    • Dr. Ben Burkitt | Creating a Pipeline of New Patients from Referring Dentists
  • 13

    Organizing Your Ground Marketing

    • Organizing Your Ground Marketing
    • Ground Marketing Workbook
    • Ground Marketing Calendar
    • Ground Marketing Workbook Template
    • Fresh Calendar Links
  • 14

    Performing At Events For Optimal Results

    • How To Perform Your Best At Events
    • How To Strategically Set Up Your Booth
    • How To Act, Speak, & Perform At Your Booth
    • My Top Tools For Ground Marketing At Events
    • Example of Booth Set-Ups
    • Ground Marketing Scripts for Events
    • How You Can Turn Leads At Events To Appointments In Your PMS On The Spot
    • My Top Tools for Ground Marketing at Events
  • 15

    Calling Your Leads

    • The Importance of Calling Leads Effectively
    • How To Call Leads Effectively
    • Lead Calling Workbook
    • Calling New Patients for the First Time Script
    • Leaving A Voicemail When Confirming An Appointment
    • Confirming An Appointment Script
    • If They Say No When Confirming An Appointment
    • Leads Workbook Template
  • 16

    Existing Patient Analysis

  • 17

    Bonuses

    • Brookdale Senior Home (LIVE CALL)
    • YMCA Facility (LIVE CALL)
    • Trinity Senior Homes (LIVE CALL)
    • Orange Theory Fitness Gym (LIVE CALL)
    • LIVE Ground Marketing Calls on The Dental Marketer Podcast
    • Live Videos of Michael Ground Marketing
    • Seeking A Ground Marketer Job Post AD Template
    • How to Compensate a Ground Marketer
    • How to Strategically Start Dropping Insurances by Dr. Ben Burkitt