The Ground Marketing Course Curriculum

Here's a sneak peek of how the course looks inside

  • 1

    Introduction

    • Introduction To Your Ground Marketing Course
    • The Ground Marketing Challenge
    • Facebook Group & Sign - Up Sheet
  • 2

    Finding Locations To Do Ground Marketing

    • Understanding & Doing The Community Research
    • Radius Check
    • RECAP
    • Example of Community Research
    • Example of a Radius Check
  • 3

    Fitness Facilities

    • Ground Marketing To Fitness Facilities
    • Walking Into Fitness Facilities
    • Calling Fitness Facilities
    • Don't Forget
    • Walking Into Gyms and Calling Scripts
    • Real Life Example: LA Fitness Corporate Gym
    • Real Life Example: YMCA Facility (LIVE CALL)
    • Real Life Example: Orange Theory Fitness Gym (LIVE CALL)
  • 4

    Children Centers

    • Getting Into Day Cares
    • Getting Into Private Schools
    • Getting Into Pediatric Medical Offices
    • Power Point Packet To Know What To Do & Say During Presentations At Day Cares/ Schools
    • Script for Day Cares
    • Script for Ground Marketing to Pedo Offices
    • Ground Marketing to Public Elementary Schools
  • 5

    Martial Art Centers

    • Getting Into Martial Art Centers
    • Real Life Example: Solidarity MMA - JiuJitsu - Kickboxing Academy
  • 6

    Seniors

    • Ground Marketing To Senior Living Facilities
    • Getting Into Senior Living Facilities
    • Essential Marketing Tips For Seniors
    • Real Life Example: Obtaining New Potential Patients at a Senior Home
    • Real Life Example: Signing Up Seniors and Employees at a Senior Citizen Home
    • Real Life Example: Brookdale Senior Home (LIVE CALL)
    • Real Life Example: Trinity Senior Homes (LIVE CALL)
  • 7

    Apartments

    • Ground Marketing To Apartments
    • Walking Into Apartments
    • Calling Apartments
    • Essential Reminders
    • Calling Apartment During COVID-19
    • Real Life Example: Luxury Apartments
  • 8

    Local Community Stores

    • Ground Marketing To Your Local Stores
    • Getting Into Larger (Corporate) Stores
    • Getting Into Pharmacies & Specific Stores
    • Ground Marketing to Trader Joes
    • S.T.E.A.L.T.H.
    • How To Call Stores & Get Your Foot In Their Doors Script
    • S.T.E.A.L.T.H. Script
    • Real Life Example: Harris Teeter (Grocery Store)
    • Real Life Example: Trader Joes FREE PREVIEW
  • 9

    Medical Locations

    • Introduction To Medical Locations
    • 5 Things You Must Look For When Doing Community Research
    • Getting Into Medical Locations
    • Tips & Pointers
    • Script for Medical Locations
  • 10

    Restaurants

  • 11

    Hair & Beauty Salons

    • Ground Marketing to Salons
  • 12

    Ice Cream Shops

    • Real Life Example: Cold Stone Creamery & Baskin Robbins
    • How You Can Collaborate with Ice Cream Shops to Attract Families to Your Practice
  • 13

    Corporations

    • Real Life Example: Event at a Corporation with over 400 Employees
    • Ground Marketing to Amazon Fulfillment Centers/ Amazon Warehouse
  • 14

    Federal Locations

    • Getting into City Hall
  • 15

    Creating & Building Pipelines

    • Building Pipelines In Your Community
    • Building Pipelines with Banks
    • Building Pipelines with Coffee Shops
    • Building Pipelines with Realtors
    • Building Pipelines with Hotels
    • Building Pipelines with Health & Wellness Spas
    • Pipeline Reminders
    • Pipeline Script for Banks
    • Pipeline Script for Coffee Shops
    • Pipeline Script for Realtors
    • Pipeline Script for Hotels
    • Pipeline Script for Health & Wellness Spas
    • Dr. Ben Burkitt | Creating a Pipeline of New Patients from Referring Dentists
  • 16

    Organizing Your Ground Marketing

    • Organizing Your Ground Marketing
    • Ground Marketing Workbook
    • Ground Marketing Calendar
    • Ground Marketing Workbook Template
    • Fresh Calendar Links
  • 17

    Performing At Events For Optimal Results

    • How To Perform Your Best At Events
    • How To Strategically Set Up Your Booth
    • How To Act, Speak, & Perform At Your Booth
    • My Top Tools For Ground Marketing At Events
    • Example of Booth Set-Ups
    • Ground Marketing Scripts for Events
    • How You Can Turn Leads At Events To Appointments In Your PMS On The Spot
    • My Top Tools for Ground Marketing at Events
    • Real Life Example: How to Get an Event Today!
  • 18

    Calling Your Leads

    • The Importance of Calling Leads Effectively
    • How To Call Leads Effectively
    • Lead Calling Workbook
    • Calling New Patients for the First Time Script
    • Leaving A Voicemail When Confirming An Appointment
    • Confirming An Appointment Script
    • If They Say No When Confirming An Appointment
    • Leads Workbook Template
  • 19

    Existing Patient Analysis

  • 20

    Freebies/ Giveaways

    • The Guide on Finding, Giving, and Getting the Most Out of "Giveaways"
  • 21

    Bonuses

    • Seeking A Ground Marketer Job Post AD Template
    • How to Compensate a Ground Marketer
    • How to Strategically Start Dropping Insurances by Dr. Ben Burkitt
    • 5 Tips to Increase Conversions by 40-60% Fast!
    • The Key to Social Media Giveaways That Boosts Your ROI